Since the beginning of this year, with the continuous expansion of overseas business, many leading enterprises in Changsha have accelerated the construction of overseas production bases, focusing on turning "product exports" into "industrial exports". With the rapid growth of foreign employees, these local employees who are familiar with local culture, markets and customers have become a new force in the front line of expanding overseas markets. How to help these foreign employees better integrate into the company and empower them to grow? Many enterprises in Changsha have arranged foreign employees to Changsha for "further study" and "transferred" Changsha's effective training experience overseas to quickly change their roles, so as to increase employee cohesion, enhance the comprehensive competitiveness of enterprises in the global market, and ensure the high-quality development of enterprises.

The proportion of overseas business has grown steadily

In the construction of overseas bases, Changsha Construction Machinery has been at the forefront. This performance is reflected in the export data of the customs. According to the latest statistics of Xingsha Customs, in the first seven months of this year, Changsha exported 18 billion yuan of construction machinery, a year-on-year increase of 30.3%. Among them, the products of enterprises with Zoomlion, Sany Group, Sunward Intelligence, Xingbang Intelligence, etc. as the main body sell well in 161 countries, and exports to Saudi Arabia, Netherlands and Brazil have increased by 172.5% on average. In the first half of the year, the overseas revenue of Changsha construction machinery giants accounted for nearly 50% of the main business. For example, Zoomlion achieved operating income of 11.773 billion yuan in the first quarter of this year, a year-on-year increase of 12.93%, of which overseas income was 5.703 billion yuan, a year-on-year increase of 52.85%. As a leading enterprise of construction machinery in Changsha, Sany Group is to vigorously promote the globalization strategy with the determination of "not going to sea", actively cultivate and develop new quality productivity through global resource allocation, and accelerate the improvement of Sany's globalization level. "Sany's past 'internationalization' strategy was to simply sell products produced in China overseas, and the current 'globalization' strategy is to turn product exports into industrial exports, allocate R&D, manufacturing and other resources on a global scale, further promote localization, and better meet the needs of global customers." Chairman of Sany Group said to Wenbo. "Our external circulation market is mainly concentrated in developed regions in Europe and the United States, and if there are no high-end products to enter these global high-end markets, we will have no place on the main battlefield of globalization." Xiang Wenbo introduced that in the past, Sany mainly carried out product design and research and development in China; Today, Sany has established a "1+5+N" global R&D system to develop the products it needs according to the needs of customers in different regional markets, support high-end products with new quality productivity, and launch dozens of overseas large equipment and European and American products in 2023. Through the allocation of global resources, Sany's level of globalization has been continuously improved, and the overseas business performance in history will be recorded in 2023, and the international market will maintain strong growth in the first half of 2024. According to the data, since the beginning of this year, Sany Group has received frequent successes in overseas markets, winning the world's largest single single order for 80 electric container trucks in Saudi Arabia, the largest order for 2,000 excavators in Indonesia, and the debut of SY215E Netherlands achieving a new breakthrough in the sales of electric excavators in Europe...... In addition to construction machinery, the overseas performance of other leading enterprises has also risen steadily. In the first half of this year, the overall output of the company's Indonesian nickel products exceeded 35,000 metal tons, and the overall shipment in the second half of the year is expected to exceed the first half of the year.

Organize foreign employees to come for further study

While the overseas market is expanding rapidly, the number of foreign employees of the company is also increasing. In order to enable these local employees who are familiar with the local culture, market and customers to quickly integrate into the enterprise, Changsha leading enterprises have taken a variety of measures to invite foreign employees to Changsha for "further study", which is one of the measures taken by many enterprises. On August 12, the unveiling ceremony of Zoomlion Overseas College and the opening ceremony of the first phase of the global staff rotation training program were held in Changsha, and 61 front-line employees from 26 countries witnessed the scene. After visiting the Zoomlion Construction Machinery Museum and Zoomlion Smart Industrial City, everyone said that they had personally experienced the company's advanced technology and excellent quality, and would bring what they saw, heard and felt back to their respective countries and regions, and shared this valuable experience and harvest with colleagues and customers. "In this rotation training, overseas employees have an in-depth understanding of the company's culture, product knowledge, business processes, management systems, etc., which consolidates the trust and friendship between team members, and motivates everyone to work together for a common goal." The relevant person in charge of Zoomlion introduced. Although the training time in Changsha was short, it increased everyone's confidence. "The company is like a big family to me, just like people always contribute more to the family, and I will also be committed to making more and better contributions to the company." Rajkumar, Sales Director of Chutian Technology's India Sales and Service Center, who had come to Changsha to participate in the training, made everyone feel the same way. "In order to enable foreign employees to have an in-depth understanding of the corporate culture and strengthen the connection with the headquarters, Truking Technology organizes foreign employees to come to the headquarters of Truking Technology for training, and through the training and development of employees, improve the work skills, knowledge level and comprehensive quality of employees, cultivate high-quality talents who can comply with the company's development goals, and enhance the cohesion and comprehensive competitiveness of the enterprise." Tang Yue, chairman and president of Chutian Technology, said.

Inject local strength into the development of enterprises

In order to further improve the level of localized management and help the company's "development globalization" strategy, in addition to arranging some foreign employees to come to Changsha for training, on-site vocational training has become the mainstream. As the first stop of the global industrial layout, CNGR Indonesia Region has successfully put into operation three major bases and has thousands of local employees after three years of deep cultivation, becoming the core unit of CNGR's raw material security. On August 15, the first phase of the Indonesian management trainee program of CNGR Indonesia Morowali Industrial Base was officially launched, and 31 management trainees from major universities in Indonesia participated in the launching ceremony. "I feel very honored and happy to join an international leading enterprise of new energy materials, and at the same time, I am full of expectations for the future development, hoping that I can quickly integrate into the team, be competent for the position, and realize the common growth of myself and the company." Candra Kirana, an Indonesian management trainee, said on behalf of all the trainees. Also in Indonesia, the "Trinity Class" jointly organized by Trinity Vocational College, Karawang University and Sany Indonesia Company was officially launched at Karawang University in Indonesia. 40 students from Karawang University will undergo a four-month intensive training in Sany Indonesia Industrial Park, and those who pass the comprehensive assessment will be arranged for internship and employment in various departments of Sany Indonesia. "Sany Group is currently expanding its overseas business, and its business in Indonesia is developing rapidly, and the demand for talents is very strong. Training can enable new employees to clarify their career goals and realize the role transition from students to corporate employees. Guo Ruiguang, human resources director of Sany Heavy Industry, said. Effective on-site training allows local employees to have a comprehensive understanding of enterprise management and production, which will undoubtedly have a long-term impact on the localization of enterprises. "In the future, CNGR will further optimize the company's local employee structure in Indonesia by continuously improving the training plan for Indonesian employees, so as to inject a steady stream of local strength into CNGR's development in Indonesia." The person in charge of the relevant department of CNGR Group introduced.

Let the enterprise become everyone's common "home"

Going global has become an inevitable path for the high-quality development of enterprises, and Changsha's leading enterprises have a clear understanding of this. On August 7, Xingbang Intelligence, which has entered the world's top 10 aerial work equipment, held a groundbreaking ceremony for a new factory in Silao, Guanajuato, Mexico, which is another overseas factory of Xingbang Intelligent after the construction of a factory in Poland. "With the acceleration of globalization, internationalization is the mainstream trend in the future." Liu Guoliang, chairman of Xingbang Intelligence, said that at present, the domestic brand of aerial work platform has accounted for more than 90% of the Chinese market, and it is expected that the internationalization of China's major brands will exceed 50% in the next five years. Liu Guoliang said that the most important thing for a truly international large enterprise is the recognition of various elements such as company culture, values, and business philosophy by employees of different nationalities, which requires a relatively long process, but only in this way can it become a real century-old enterprise. In order to stimulate the enthusiasm of foreign employees and make the enterprise a "home" for everyone to work together, Changsha leading enterprises have begun to formulate employment strategies in line with the global development of enterprises. On August 15, in Istanbul, Turkey, Zoomlion held the release ceremony of the local employee career development system and the certification ceremony of senior personnel, which opened the prelude to the global promotion of the new system. At the ceremony, Zoomlion awarded honorary certificates to the four "chief employees" of Turkey Airport, who are leaders in their respective professional fields, including "sales champions" with outstanding performance, "big butler" business coordinators, and after-sales service engineers praised by customers. "This certification means a lot to me, it represents the company's recognition of me, I have done it, and I believe that other employees can also step up to the new career ladder through their own efforts!" Taylan Ugur Kilinc, an employee representative, said excitedly. It is understood that Zoomlion helps overseas employees to stimulate their potential and achieve personal growth and ability improvement through three steps: designing dual channels for career development, establishing qualification standards, and clarifying the promotion evaluation mechanism. After the initial rank is determined, overseas employees can participate in the multi-level and diversified training and guidance provided by the company, and achieve promotion through the promotion assessment organized by the company every year. Up to now, Zoomlion has built more than 30 first-class business airports and more than 350 second-level outlets around the world. The relevant person in charge of the company said that the company will quickly replicate and promote the accumulated excellent experience to other overseas regions, so that the "global village" will become a stage for employees to realize their own value.