In order to promote the in-depth integration of industrial design industry and manufacturing industry, promote the high-quality development of Changsha manufacturing industry with industrial design and brand design, being co-hosted by Changsha Municipal Bureau of Industry and Information and Technology and Changsha Construction Machinery Industry Association and organized by Changsha Industrial Design Association, the 2019 Changsha Brand Design Strategy and Management Training Class with the theme of "Innovation Leading and Design Empowerment" started on November 15 in Changsha. Nearly 200 trainees from various districts of Changsha, industrial parks, 22 industrial chains and related enterprises participated in the training.

This training adopts the "expert lecture + case sharing + interactive communication + field visit" training method. What’s more, Li Jinkui, director of China Development Institute, senior researcher and consultant of the China Association of Mayors, Tong Huiming, the founder of design-driven brand platform BDDWATCH, Shao Jimin, executive director and president of China Industrial Design Association, Luo Huan, chairman of Shenzhen Cbon Technology Co., Ltd. was invited and shared design experience to all attendees with international vision and specific cases. They explained the domestic development status of industrial design and industrial integration in detail with a large number of examples, and proposed that industrial design is a development strategy, design can promote business, design promotes industrial upgrading, and design drives brand building.

Chen Haibo, deputy director of Changsha Municipal Bureau of Industry and Information Technology, delivered an opening speech. Wang Tize, deputy secretary general of the Changsha Municipal People’s Government, and Wu Jingsheng, secretary general of the Changsha Construction Machinery Industry Association delivered a speech.